The Big Church Leadership Mistake of 2021
As America and other parts of the world have begun to open again for in-person services, many churches and organizations keep falling into a trap we first identified a year ago.
The mistake? It’s far too easy to step back into the past the moment you step back into your church building.
The biggest mistake most leaders made comes from the emotional rush to get back into a facility, see everyone again, and assemble their teams and get back to ‘normal’. Trust me, I miss it. With COVID surging again in Canada, we haven’t had in-building services for over a year.
That said, it’s just too easy to embrace a model of ministry designed to reach a world that no longer exists.
As many church leaders who have reopened for in-person gatherings have discovered, getting back to 2019 attendance has proved challenging.
That’s because crisis is an accelerator and many of the trends that were already at play before the pandemic were sped up. Chief among them: the rise of post-Christian culture and decentralization. (Here are 8 trends to keep watching in 2021.)
As hard as the last year has been, you’ve learned so much in this disruption that to simply re-embrace what was will destroy what can be.
So what’s the danger as you gear up for full, post-pandemic services in your facility?
Thinking that when you walk back into your building things will be just fine. In other words, you don’t really need to change anymore.
Which is the fastest path to irrelevance.
Things have changed. Radically.
The world has changed. Radically.
Getting back to where you were doesn’t actually move you forward.
By way of reminder, here are 5 things that you’ll miss if you step back into the past when you step back into your building.
1. Your Innovation Curve Will Come To An Abrupt Stop
The coronavirus disruption forced you to change.
I realize that kind of change and the damage the virus has caused has been deeply painful. It has been for every leader in 100 different ways.
But the crisis has shown us that while some churches struggled deeply, others started thriving. In fact, the disruption has shown us three basic leadership approaches: frozen leaders, hesitant leaders, and agile leaders. (See which one best describes you here).
Crisis is also the cradle for innovation.
Most leaders pivoted. Most set up online services, got a Zoom account, figured out how to live stream on YouTube, started shooting more personal videos and got way more active online.
And many leaders saw their online engagement soar, sputter and then settle in.
You figured it out.
But walking back into your building can kill your innovation curve if you let it.
It will feel great to see some people again, and to get back on the familiar platform, and see the team, and connect.
And before you know it, you’ll stop innovating. Especially in your online ministry and in distributed gatherings.
Look…I get it. Change is hard. I’m tired too. But don’t waste this moment. Don’t waste the progress you’ve started.
Don’t let a sudden lack of creativity around methods limit your mission.
Crisis is a cradle for innovation. And the future belongs to the innovators.
2. You’ll Stop Pivoting
Closely related to innovation is pivoting.
Almost everyone pivoted since the crisis, and those who didn’t have already disappeared or are on their way out.
But pivoting is probably here to stay for a while (see point 4). If you study the history of change and progress, you quickly realize the future almost always belongs to agile leaders who adapt and change.
Stop for a moment and write down everything good that’s come out of the pivoting you’ve done since the disruption started.
Now think through how many of that traction never would have happened had you not pivoted.
The moment you walk back into the past and into comfort, you lose all that.
So if that’s all the growing you want to do for a while, stop pivoting.
If you want to keep pivoting, here’s how to do it quickly and well to move your mission forward.
3. You’ll See Online As An Add-On, Not The Future
As you settle into old patterns, all your energy will go back into in-person ministry.
And don’t get me wrong, a lot of energy, passion, prayer, and effort belong in in-person ministry. The gathered church is here to stay.
Eventually, you’ll look up and realize you haven’t posted much to Instagram or Facebook recently, and that your team is so busy they haven’t really followed up on comments online or checked out who’s new.
Online church will become an add-on again, something you tag onto the most tech-savvy person’s job description hoping he or she will get to if they have the time (which they seldom do).
And you’ll completely miss the future.
And in the same way remote work will become the new normal for many people in the wider economy, online church might become a default option for many people. Hating that doesn’t make it go away. Leaders, just because you don’t like something doesn’t mean it isn’t happening.
Everyone you want to reach is online. It’s time for the church to finally act like it.
If you see online as an add-on, not the future, you’ll miss most of the very people you’re trying to reach.
So what should you do?
Move more actual staff/volunteer effort into your online ministry when you move back into your building, not less.
Staff online as though it’s real because it is (I have more on digital church here).
Just know this: You can’t have a massive impact online when you spend 10% of your staffing resources on it.
4. You’ll Get Crushed By Unpredictability
If only we were going back to normal.
By almost every account, the world we’re stepping into is a new world. A new normal. And a highly unpredictable one at that.
Shopping and restaurants won’t be the same again. Work won’t be. Neither will international travel. It’s not that they’re not coming back, it just won’t be the same, for perhaps a long while. Or ever.
And even viral hotspots will make the future uncertain and unpredictable. You may be able to travel to one city but not another.
The mayor or governor might make one decision this week and a different one the next week.
There may be a fourth wave of the virus down the road (hopefully not, but have you heard about the Indian variant?) My own country, Canada, is now in the grips of the worst of the virus, 14 months after this all started. No one would have predicted that.
While it’s amazing to think about the re-opening as a universal, permanent change, it’s more probable that it will be different than we think, more unstable than we think, and perhaps involve quick changes more often than anyone wants.
That kind of unpredictability will crush those looking for stability. (Here’s a post outlining some predictions for the 2020s: Chief among them, unpredictability.)
But if you keep your agility and are willing and able to pivot, you can thrive.
5. You’ll Miss That Legal Permission Is Different Than Social Behaviour
A final factor to consider (and last reason not to step back into the past when you step into your building) is that legal permission is different than social behavior.
Example. Let’s assume all legal restrictions for any gatherings anywhere are lifted as you read this post.
Suddenly your church can be jam-packed. Football stadiums and concert venues can accommodate crushing crowds. You can fly anywhere in the world.
Let’s imagine restaurants can have long lines of people waiting to get in for the latest, and you can pack 28 people into your surfer van for a fun Instagram shot.
Question: what if some people don’t want to do that for a while?
Do you want the middle seat on a flight to LA tomorrow (sure, you really didn’t want the middle seat before either, but you know what I mean)? Airlines are re-opening middle seats, but who wants them?
Do you want to be next to the unvaccinated guy at the NFL game who just sloshed his beer all over you and coughed through the second quarter?
Will you want to walk into the crowded bread aisle in the supermarket and stand painfully close to people at the checkout?
One of the interesting trends leaders will monitor as the year unfolds is this: even if people can gather, will they want to? Or at least gather the same way?
Some people are ready to go and still think the virus is overblown, others will be cautious for years.
What’s even more significant, long-term, is that culture shifted.
Many leaders are discovering that there’s a measurable group of people who have simply ‘checked out’. And another group that hasn’t left, but are accessing things online far more often. Even if they’re fine with going to a concert, they’re not as anxious to get back to church. Their patterns and attitudes toward church have changed.
Which toggles us back to all of the other points.
In an uncertain world, online is a life-line. Agility is a super-power.
The more you care about people, and the more you want to reach them, the more true this is.
It’s hard to go back to normal when normal disappeared.
Click here to read the original article, titled, "The Big Church Leadership Mistake of 2021."