Optimizing Annual Financial Campaigns

April 12, 2016

OAFC-resource-generic-200pxResearch suggests that church members who make pledges usually give at least 30 percent more than those who do not, and congregations that seek annual financial commitments have significantly higher levels of overall giving. While the seeds of faithful stewardship are cultivated year-round, a well-orchestrated, theologically-sound commitment campaign reaps the harvest of generosity. Through engaging video presentations, written materials, and supplemental materials, Optimizing Annual Financial Campaigns shares best practices to make your annual financial campaign a more effective one. Topics include:
  • How to lay the groundwork by sowing the seeds of fruitful giving
  • Understanding your givers and giving patterns
  • Building a strong leadership team
  • Basic elements of an effective campaign and options to consider
  • How to enhance your campaign through effective communication, follow-up, and acknowledgement
Optimizing Annual Financial Campaigns is ecumenical and designed for both laity and clergy.
$75 Available at the Church Leadership Store in downloadble and DVD/CD formats. Save when you buy Funding Your Congregation’s Vision bundles. Enter store
Leadership Development