Optimizing Annual Financial Campaigns

Research suggests that church members who make pledges usually give at least 30 percent more than those who do not, and congregations that seek annual financial commitments have significantly higher levels of overall giving. While the seeds of faithful stewardship are cultivated year-round, a well-orchestrated, theologically-sound commitment campaign reaps the harvest of generosity. Through engaging video presentations, written materials, and supplemental materials, Optimizing Annual Financial Campaigns shares best practices to make your annual financial campaign a more effective one. Topics include: